Privacy policy
What data Vitualha collects, how the measurement and advertising on this site work, and what your rights are under Brazil's General Data Protection Law.
This policy explains how personal data is handled at Vitualha, in accordance with Brazilian Law 13.709/2018 (LGPD).
Three-sentence summary
We do not sell your data and we do not build reader accounts. The site is funded by Google AdSense advertising, which uses cookies to serve ads — and you can turn personalization off at any time. We use Google Analytics to see which subjects get read, always as aggregate numbers. Beyond that, we collect only the minimum the site needs to work.
Data we collect directly
Browsing. The hosting server records technical access data (IP address, date, time, page requested, browser). These logs exist for security and diagnostics and are kept for a limited period.
Newsletter. If you subscribe, the email address you provide is used for the sole purpose of sending content. You can unsubscribe at any time through the link in every message.
Contact. Messages sent by email contain whatever data you choose to include, used only to reply.
Theme preference. Your choice between light and dark mode lives in your browser’s local storage. It is never sent to any server and disappears when you clear browser data.
Audience measurement
This site uses Google Analytics 4 to understand which subjects people look for and which articles get read to the end. That is what guides the choice of what to publish next.
What this means in practice. The service uses its own cookies (_ga) to tell a new visit from a returning one, and records data such as pages viewed, time spent reading, referral source, device type and approximate region. We only ever see aggregate numbers — never an identified person, and never what you type.
What we do not do with it. We do not combine this data with any other information, we do not use it for personalized advertising, and we do not share it. No measurement data is sold.
Your control. You can:
- Install the Google Analytics opt-out add-on in your browser
- Block cookies in your browser settings, or use a private window
- Turn on “Do Not Track” or use a blocker — the site keeps working in full
None of this depends on accepting measurement: blocking it does not limit access to any content.
Advertising
This site displays Google AdSense ads. Every ad block is labeled “Advertisement” — you can always tell content from advertising.
How it works. Google and its partners use cookies and similar identifiers to serve ads and measure performance. Those cookies may take into account your visits to this and other sites in order to show more relevant ads. Google processes that data as its own controller — we have no individual access to it, we never receive it, and we cannot combine it with any other information.
Your control. You can:
- Turn off ad personalization at Google Ad Settings
- Review your consent choice through the panel shown on this site
- Block third-party cookies in your browser settings
- Use the aggregated opt-outs at aboutads.info/choices
Blocking advertising cookies does not restrict access to any content here.
Legal basis. Processing for personalized advertising relies on your consent, collected through the panel shown on your first visit. Without consent, ads still appear, but non-personalized.
More detail in How Google uses information from sites or apps that use our services.
What we do not do
- We do not sell, rent or share personal data with third parties for commercial purposes
- We do not build our own reader profiles or require accounts
- We do not use advertising data for any purpose of our own
- We do not publish paid content disguised as journalism (see editorial policy)
Cookies in use
| Source | Purpose | Control |
|---|---|---|
| This site | Remember theme preference (local storage, not a cookie) | Clear your browser data |
| Google Analytics | Tell a new visit from a return and count pages read | Opt-out add-on and browser cookies |
| Google AdSense | Serve and measure ads | Consent panel and Google Ad Settings |
Your rights
The LGPD grants you: confirmation that processing exists, access to your data, correction of incomplete or outdated data, anonymization or deletion of unnecessary data, portability, information about sharing, and withdrawal of consent.
To exercise any of these rights over data we process, write to contato@vitualha.com. We respond within the legal deadline. For data Google processes as a controller, the request must go directly to Google, through the channels listed in its privacy policy.
Minors
This site is not directed to children under 13 and does not knowingly collect data from that age group.
Security
The site is served exclusively over an encrypted connection (HTTPS) and applies security headers restricting the origin of any resource it loads.
Changes
Changes to this policy are published on this page, with the update date revised at the top.